Passed event: CFA Society Switzerland: How to build deeper client relationships using behavioural science - A Practical Toolkit, 2.2.2023

Members and non-members event

date and time

02/02/2023 5:00-6:00 pm EET

Fee: CHF 70 (members of CFA Society Finland may ask for a complimentary code, contact info@cfafinland.org)

Award winning behavioral scientist Crawford Hollingworth will demonstrate how the behavioural sciences can help create more effective communications, build engagement with key stakeholders and ultimately influence behaviour. Using examples from academia, business and government amongst others, Crawford will show how small changes in how we interact and communicate can have significant implications for how people behave.

Joining this workshop will give you insight into:

• Relationship building

• Understanding an investor’s decision-making & biases

• How to maximise your system 1 thinking in your communications

• How to change the frame, to change the meaning

• How to use anchors to change the choice architecture and the outcome

This course will be accessible live via Zoom. The code to access the course will be provided 1 hour before the course starts to registered attendees.

In order to purchase this course guests must set up and login with a CFA Institute Id#. 

Speaker

Crawford Hollingworth is a global founder of The Behavioural Architects, who have for over 11 years pioneered methodologies that use of insights from behavioural science to both understand and influence behaviour. Crawford has published over 300 articles on applied Behavioural Science for publications such as the New Scientist, IMPACT, EMPOWER and The Behavioral Scientist as well as lecturing around the world at places such as the London Business School. Previously, Crawford founded HeadlightVision, a behavioural futures consultancy which was acquired in 2003 by WPP. He then became Global Executive Chairman of the Futures Company.